EspañolWe were featured in a recent globe article 20 of Boston’s best new big ideas and fresh faces.
From the Globe article:
Traffic Signal Labeling in Supermarkets
We all know that green means go and red means stop. So when customers were zooming into his store to buy drinks, Alberto Calvo wanted them to make healthier choices. Calvo, president of the Stop and Compare Supermarket in Chelsea, partnered with Mass. General doctor Anne Thorndike and Eric Rimm from the Harvard School of Public Health to implement food labels that give a green light to the lowest calorie beverages, yellow signs for less healthy choices, and red for drinks filled with extra sugars. Both store employees and customers are making healthier choices, says Calvo. More supermarkets should follow suit.
